During the fall of 2023, I created a branding manual for a made up company. Inspired by the made up company my friends and I thought of in high school, (back in 2020) I decided to create the brand and this is what I came up with.
Calling it Bitzy, referring to bringing little bits of a country to you, our idea was to create a business where we can sell boxes with snacks, info pamphlets, and trinkets to customers based on a country of their choice. Shortly after, we saw loads of companies pop up doing this idea, but this is my view of how ours could've turned out.
Tools Used: Adobe Photoshop, Illustrator, InDesign
Typography
There are two families of type that should be used for all “permanent” Bitzy materials. Basic Sans (Regular and Semibold) and Europa (Bold) should be used for the Website and printed material such as stationery, business cards, forms, membership cards and signage.
These typefaces may also be used wherever else they may be appropriate, but for promotional materials and publications are not limited to these fonts and should be produced in the typefaces that are most appropriate to the subject matter being presented.
Basic Sans Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) < > ? , . / ” ’ : ; { } | [ ] \
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) < > ? , . / ” ’ : ; { } | [ ] \
Basic Sans SemiBold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) < > ? , . / ” ’ : ; { } | [ ] \
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) < > ? , . / ” ’ : ; { } | [ ] \
Europa Bold (For Headings)
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) < > ? , . / ” ’ : ; { } | [ ] \
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) < > ? , . / ” ’ : ; { } | [ ] \
Colors Used For Logo
Logo Variations
Thinking about fonts, I wanted to go for a bold but easy to read font. Going with (font name), I removed the dot from the I and made a paper airplane next to it, looking as if flying out, showing the travel from our company to the consumer.
These are images of the logo and variations, whether in black and white, or color. Along with how the material would look shipped, brand applications, t-shirts, stationary, and social media.
Logo Icon
I made a variety to keep in mind but mainly to use in things such as social media icons, or stationary.
Business Card
Front and Back
Front and Back
Stationary
Social Media
